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JIL SANDER is a German fashion brand founded in 1968 by the designer of the same name, Jil Sander. Known for its minimalist and elegant approach, the brand revolutionized the fashion of the 80s and 90s, offering collections characterized by clean lines, essential silhouettes and a refined use of neutral colours. Jil Sander is considered one of the pioneers of the minimalist movement in fashion, which contrasted with the ostentatious glamor and more elaborate shapes of previous trends. Its aesthetic is based on the quality of the materials, sartorial precision and sobriety, giving life to high fashion garments that enhance simplicity and functionality. In 1999, Jil Sander sold her company to the Prada group, but maintained a central role in the brand until 2000. Subsequently, the brand changed several creative directors, including Raf Simons (2005-2012), who further consolidated the brand's minimalist image, while also introducing more contemporary and bold influences. After the Raf Simons period, the brand has seen the alternation of other creative figures, including Lucie and Luke Meier, who took over the management in 2017, bringing a new energy while maintaining the tradition of minimalism. Today, Jil Sander is still synonymous with essential elegance and impeccable tailoring, continuing to be one of the most respected fashion houses globally. The brand is known for its ability to combine modernity with timeless sophistication, remaining faithful to the founder's vision.